The pitch happened during the period when pandemic travel restrictions had just lifted. People were concerned about their health and nutrition as much as unleashing their wanderlust.
To demonstrate the healthy benefits of the product range under Danone, we came up with the idea of letting wellness take flight.
The initial design features a passenger plane window set against the colorful sky at dawn.
As the campaign runs across 5 Asian markets, one of them reflected that the dawn skies alluded to orbituries in their country.
The collborative discussions eventually lead to the current design. This campaign being led by the infant/ children nutrition brands, influenced our design decision to add in a bird mascot – to be relatable to young parents.
A master set of Shopee template was created and handed to the client regional teams for adapations.
