This digital campaign aims to introduce the new claims concierge service and reinforce the existing selling points.
We liken the new claims concierge service to being the helping hand for drivers' woes. Using a toy car, set on a work desk where accidents happen, we circumvented the gruesome nature of car accidents. The content turns out witty yet succint enough to be memorable.
A series of videos were proposed for different stages of of the marketing funnel. Each video addresses different selling points. By creating different videos of varying content we prevented ad fatigue and stretched the longevity of the ad campaign.
Role: Concept, design, video editing, animation & audio