By pure serendipity, the client team that I was working with, shared similar taste in witty ideas and copy tonality. It was an delightful experience to say the least.
Part 1: SMEs Bounce back: Banner campaign
We were tasked to create a series of banners targetted at local SMEs across different sectors during the Covid pandemic.
The story for each banner is inspired by real scenarios from the local news. They touch on how businesses across different sectors tranformed themselves to cope with store closures and crowd limits when the pandemic started. This makes the context of the banners relatable to the target audience.
Part 2: OCBC OneCollect: Banner campaign The new OCBC OneCollect app is specially designed for business owners.
The digital merchant solution integrates PayNow QR which allows their customers to scan and pay with apps from any of the 9 participating PayNow banks in Singapore.
We created a concise and informative banner to attract the target audience to find out more.
